MAGNERS NORTHERN IRELAND
Snapping up Magners Light in 700+ Pubs
The star quality of Magners Light has inspired a Summer promotion destined to keep the brand firmly in the spotlight!
Five Magners Light teams will be blitzing 400 outlets right across Northern Ireland offering consumers an opportunity to sample the cider and reminding them that, despite that rich traditional taste, Magners Light has just 92 calories in every perfectly chilled bottle!
Every time a customer purchases a bottle of Magners Light they'll be given a game card offering some great prizes: a key ring bottle opener, a memory stick (perfect for storing those Summer photographs) or a pair of Magners Light sunglasses (ideal for striking a pose on a great night out or while enjoying your refreshing Magners Light on a hot summer's day).
Nicola McCleery of Magners says, "It's not just the taste that's great, the odds of winning are great too! We've built the promotion so that everyone has around a one in six chance of winning. That should keep the craic flowing as customers check out their instant wins.
"Our In The Spotlight promotion brings not only a sampling opportunity to outlets, but also plays on the light-hearted and stylish conviviality of the brand. We're reinforcing the sociability of the Magners family, coupled with great taste and heritage."
The promotional team will also be taking photographs of bar customers enjoying their complimentary Magners Light - and the craic that surround the prize winning. A selection of the most lively and entertaining shots will be posted for all to view on the dedicated promotional website www.magnersspotlight.com, updated weekly. Customers who check out the gallery are given an extra chance to win. This time it's a pair of designer sunglasses worth £100 - one pair to be won every week until 28th July.
A further 300 bars have been given a self-run promotional kit with the instant win prizes.
Nicola McCleery says, "Magners Light has been a runaway success for us and we're continuing to support the brand with above and below the line activity and with well positioned sampling opportunities. This latest promotion has the light touch and heavy impact which are synonymous with Magners Light activities!"
